Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald
Business Model Generation: A Handbook for Visionaries, Game ...
Alexander Osterwalder & Yves Pigneur
The Lean Mindset: Ask the Right Questions
Mary B. Poppendieck & Thomas David Poppendieck
Project Management for Business, Engineering, and Technology: ...
John M. Nicholas & Herman Steyn
Five Ways of Doing Qualitative Analysis: Phenomenological Psychology, ...
Kathy Charmaz & Linda M. McMullen
From Knowledge Management to Learning Organisation to Innovation: ...
Fawzy Soliman