Agile Software Development With Scrum
Ken Schwaber & Mike Beedle
Lean From the Trenches: Managing Large-Scale Projects With Kanban
Henrik Kniberg
Practices for Scaling Lean & Agile Development: Large, Multisite, ...
Craig Larman & Bas Vodde
Agile Contracts: Creating and Managing Successful Projects With ...
Andreas Opelt & Boris Gloger & Wolfgang Pfarl & Ralf Mittermayr
Project Portfolio Management: A Practical Guide to Selecting ...
Harvey A. Levine
Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
Bernhard Keller & Hans-Werner Klein & Stefan Tuschl
User Experience Is Brand Experience: The Psychology Behind Successful ...
Felix van de Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl
Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- ...
Erwin Lammenett
Nachhaltigkeit und Consumer Confusion am Point of Sale: Eine ...
Anja Buerke
Market Research: The Process, Data, and Methods Using Stata
Erik Mooi & Marko Sarstedt & Irma Mooi-Reci
Make Your Brand Matter: Experience-Driven Solutions to Capture ...
Steven G. Soechtig
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Handbuch Unternehmenskommu[..] Strategie - Management – Wertschöpfung
Ansgar Zerfaß & Manfred Piwinger
Handbuch Sozialtechniken der Kommunikation: Grundlagen - Innovative ...
Tobias Langner & Franz-Rudolf Esch & Manfred Bruhn
Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina & Sebnem Burnaz
Erfolgreiches Produktmanagement: Tool-Box für das professionelle ...
Klaus J. Aumayr
Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
Sascha Hoffmann
Corporate Social Responsibility aus Konsumentensicht: Zustandekommen ...
Marion Rommelspacher
Corporate Brand Management: Marken als Anker strategischer Führung ...
Franz-Rudolf Esch & Torsten Tomczak & Joachim Kernstock & Tobias Langner & Jörn Redler
A Concise Guide to Market Research: The Process, Data, and Methods ...
Marko Sarstedt & Erik Mooi
Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
Jim Kraus & Adele Revella
Brand Storytelling: Put Customers at the Heart of Your Brand ...
Miri Rodriguez
Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald