LEAN Production – Easy and Comprehensive: A Practical Guide ...
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The New Economics for Industry, Government, Education
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From Projects to Programs: A Project Manager's Journey
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The Standard for Earned Value Management
Project Ma Project Management Institute
Accelerating Process Improvement Using Agile Techniques
Deb Jacobs
Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
Jim Kraus & Adele Revella
Brand Storytelling: Put Customers at the Heart of Your Brand ...
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Make Your Brand Matter: Experience-Driven Solutions to Capture ...
Steven G. Soechtig
Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
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User Experience Is Brand Experience: The Psychology Behind Successful ...
Felix van de Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl
Corporate Brand Management: Marken als Anker strategischer Führung ...
Franz-Rudolf Esch & Torsten Tomczak & Joachim Kernstock & Tobias Langner & Jörn Redler
Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina & Sebnem Burnaz
Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
Bernhard Keller & Hans-Werner Klein & Stefan Tuschl
Erfolgreiches Produktmanagement: Tool-Box für das professionelle ...
Klaus J. Aumayr
Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- ...
Erwin Lammenett
A Concise Guide to Market Research: The Process, Data, and Methods ...
Marko Sarstedt & Erik Mooi
Market Research: The Process, Data, and Methods Using Stata
Erik Mooi & Marko Sarstedt & Irma Mooi-Reci
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald
Nachhaltigkeit und Consumer Confusion am Point of Sale: Eine ...
Anja Buerke
Handbuch Sozialtechniken der Kommunikation: Grundlagen - Innovative ...
Tobias Langner & Franz-Rudolf Esch & Manfred Bruhn
Handbuch Unternehmenskommu[..] Strategie - Management – Wertschöpfung
Ansgar Zerfaß & Manfred Piwinger
Corporate Social Responsibility aus Konsumentensicht: Zustandekommen ...
Marion Rommelspacher