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Brand Storytelling: Put Customers at the Heart of Your Brand Story

Brand Storytelling: Put Customers at the Heart of Your Brand ...

Miri Rodriguez

HBR's Must-Reads on Leadership: What Makes a Leader?

HBR's Must-Reads on Leadership: What Makes a Leader?

Daniel Coleman

Product Lifecycle Management: 21st Century Paradigm for Product Realisation

Product Lifecycle Management: 21st Century Paradigm for Product ...

John Stark

Metrics-Based Process Mapping: Identifying and Eliminating Waste in Office and Service Processes

Metrics-Based Process Mapping: Identifying and Eliminating Waste ...

Karen Martin & Mike Osterling

Unternehmensführung und Controlling

Unternehmensführung und Controlling

Hans-Ulrich Küpper

Publisher: Morgan & Claypool

Text Data Management and Analysis: A Practical Introduction to Information Retrieval and Text Mining

Text Data Management and Analysis: A Practical Introduction ...

Chengxiang Zhai & Sean Massung

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