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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen

Corporate Brand Management: Marken als Anker strategischer Führung ...

Joachim Kernstock & Franz-Rudolf Esch & Torsten Tomczak & Tobias Langner & Jörn Redler

Erfahrung und Erzählung: Zur Topologie des Wissens

Erfahrung und Erzählung: Zur Topologie des Wissens

Michael Kauppert

Content Atomization and the Efficiency Principle

Content Atomization and the Efficiency Principle

The Superhero Institute

Rivals’ reactions to mergers and acquisitions (Article)

Rivals’ reactions to mergers and acquisitions (Article)

Klaus Uhlenbruck & Margaret Hughes-Morgan

The Wiley Guide to Project, Program, and Portfolio Management

The Wiley Guide to Project, Program, and Portfolio Management

Peter Morris & Jeffrey K. Pinto

Category: Consumer Behavior

Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

Nudging in Management Accounting: Assessment of the Relevance ...

Susanne Rauscher & Annika Zielke

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