**A USA TODAY BESTSELLER

Learn to transform your perspective and lead with positivity **

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success , sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers:

• Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs
• A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet
• Discussions of the necessity for optimism in a difficult world

An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.

Review

"A buffet of perceptions, ideas, and mental frameworks to help you cope with the anxieties of life."
― Victor Antonio , Author & Speaker

"If there was no Anthony Iannarino, we'd have to invent him."
― Jeb Blount , Sales Gravy

"The actual title of this book is The Positivity Buffet. It's a hands-on, research-based and practical guide to taking control of how we see the world. If you value your freedom, independence and responsibility, you'll be thrilled to give it a try."
― Seth Godin, author of This is Marketing

"Thank you for tackling this topic, Anthony Iannarino! I desperately needed this book and love how it combines the intellectual, emotional, and practical causes and components of negativity. Chapter 7 was particularly poignant and I'm not only ready to become post-political, I'm excited to start my own Negativity Fast immediately! This is a must-read to not only survive, but thrive emotionally, in today's often toxic environment."
― Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified.

"The Negativity Fast is engaging, fun, and riddled with advice whose positive powers are backed by research."
― Howard Bloom, author of *The Lucifer Principle: A Scientific Journey Into the Forces of History

• “In a world where negativity can take a toll on our well-being and relationships, The Negativity Fast offers a refreshing and actionable approach to transform our lives. With transparency about his own journey, Anthony provides a practical roadmap to shift from negative to positive, backed by science and his personal experience. This book is a valuable resource for anyone seeking to break free from negativity and embrace a brighter, more positive future, and lead a happier, healthier, and more fulfilled life.”
  ― Dr. Marshall Goldsmith , Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
  

From the Inside Flap

IN The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success veteran sales leader and strategist Anthony Iannarino offers a fresh, new perspective on creating effective sales processes and scaling them throughout your entire organization. In the book, you’ll find easy-to-follow lessons that show you how to lead with positivity and harness negative emotions to make lasting changes for the better.

The author demonstrates how to use gratitude to completely transform your mental outlook as you reframe the negative events in your life into events that made you stronger, more resilient, and better prepared for future setbacks. He provides concrete advice on perspective-taking that helps you avoid being triggered by people with different beliefs, helping you to reduce the frequency and intensity of conflicts you experience at work and at home.

At the core of the book is a thirteen-week Negativity Fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days. You’ll also introduce more sources of positivity into your mental diet, improving your outlook and creating a sense of fulfillment and excitement about your future. This evidence-based exercise will give you a firsthand look at the tendency of external negativity to create internal turmoil and stress and exactly how to reduce those feelings.

A timely and essential reminder about the necessity of an optimistic outlook in a world with no shortage of challenges, The Negativity Fast walks you through exactly how to cultivate a positive attitude and perspective you can spread to the people who follow you. It’s perfect for sales professionals, sales team leaders, managers, executives, board members, entrepreneurs, founders, and other professionals.

From the Back Cover

TRANSFORM YOUR PERSPECTIVE ― AND YOUR LEADERSHIP POTENTIAL ― WITH THE POWER OF POSITIVITY

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success is an inspiring and exciting new approach to improving your outlook, leadership techniques, resilience, and productivity. You’ll learn to harness the power of positivity, optimism, and empathy as you steadily reduce the sources of negativity you expose yourself to and replace them with positive influences.

Author and veteran sales leader Anthony Iannarino walks you through how to reframe and recharacterize the negative events of your life, helping you recognize how they made you stronger and prepared you for future negative events. You’ll discover the concept of anti-fragility and the growth that comes from having faced true adversity. The book also introduces you to the ability of gratitude to transform your mental outlook.

The contemporary workplace contains an abundance of challenges. Learn how to meet them head-on, with grace and optimism, using the lessons found in The Negativity Fast. It’s a can’t-miss resource for any and all professionals involved in high-stress, high-stakes work, as well as managers, executives, and other business leaders.

About the Author

ANTHONY IANNARINO has twenty years’ experience selling and leading sales forces in the staffing industry. He is the writer and publisher of thesalesblog.com and helps organizations transform outdated, legacy sales approaches with contemporary, value-creating techniques that buyers appreciate and that grow revenue.